Internet
and telecom business executive and consultant with 21 years
success developing new markets and products for large companies,
start-ups, and agencies. Management consulting focuses on
Breakthrough Marketing with coverage from corporate strategy
and business planning to "rapid online deployment" and 1to1
e-marketing.
Conceived
and built innovative digital entertainment startup with patent-pending
Personal File TransferTM. Innovative
marketing included viral marketing, high quality video and
music direct to the desktop, multimedia themes, media assurance,
and DallasPop promotional organization. Recruited team of
volunteers to support corporate efforts. Speaking appearances
at and coverage in local TV, newspapers, and seminars.
Built
partnerships and Internet marketing for auto parts b2b venture.
Created partner and acquisition/loyalty/retention programs
including industry association and web deals, affiliate, referral,
and personalization programs, and virtual ISP, PC, and credit
card products.
Launched Internet telephony software
developer for the VoIP marketplace and positioned company
for acquisition by Zhone Technologies. Directed corporate
and product marketing and communications.
Developed
wireless Internet portal in conjunction with MIS, Engineering,
and Operations team. Led overall Internet business and web
site, including strategy, marketing, online store, online
billing, and content.
First
marketing executive for telecom/unified messaging startup.
Worked with Engineering to develop product requirements and
user interface. Developed initial marketing programs.
Led
launch team that released successful AI-based "Software That
Invents". Developed innovative programs, including segmented
PR and marketing, freeware/trialware, and branded destination
Web site with premium services.
SNET Internet
Part of team that successfully launched and grew dialup
service within a year to become Connecticut's largest ISP
with over 100,000 subscribers. Directed strategic relationships,
content, industry and Internet marketing, and Web site.
Created full spectrum national/local content and branding
plan, including co-branding, syndication, acquisition, promotion,
and community publishing.
SNET
Multimedia
Developed and implemented interactive TV plan. Conducted
strategic planning, focus groups, and market research for
ITV and online services. Initiated multi-platform (cable,
PC, ITV) content branding strategy, developer programs,
and business partner alliance.
(1)
Developed a brand and product extension program for their
NetKey Branford, product which was awarded a patent as a self-service
Internet browser.
(2) Started and operated a $3M business unit to deliver multimedia
services at large events and trade shows for web and kiosk
developer. 1993 INVISION Multimedia Award for Hurricane Andrew
project. Key installations at the Super Bowl, Republican National
Convention, United Nations Trade Summit, and World Economic
Development Congress.
214.770.3800